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How to Write Successful Fundraising Letters by Warwick, Mal is a book available to read on EtoBox.

What is How to Write Successful Fundraising Letters about?

Write with confidence and reach your donors You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes ew chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com. Refreshed and Revised: Gain insight into current trends in the field with updated cases, samples, and examples Access more content for small to medium NPOs with limited budgets and resources Learn the latest technology with new sections on typography and lay out

Author

Warwick, Mal

Publisher

Strathmoor Press

Published

1999

Language

EN

ISBN

9780962489174

Subjects

Management, Social Science, Finance

Rating

4.1 / 5 (46 ratings)

Updated

2026-03-14