Can I read Invisible Influence : The Hidden Forces That Shape Behavior on EtoBox?

Invisible Influence : The Hidden Forces That Shape Behavior by Jonah Berger is a science book available to read on EtoBox.

What is Invisible Influence : The Hidden Forces That Shape Behavior about?

Want to be more influential? Be better at motivating yourself and others? Make smarter decisions and shape group opinion? This talk will show you how.Ninety-nine percent of all decisions are shaped by others, yet we’re often woefully unaware of when influence happens and how it works. When do people do the same things as others and when do they do something different? When are other people motivating and when are they demotivating? And how by understanding this secret science, can we be more successful, in both our professional and personal lives?Influence is a powerful tool, but to harness that power, we have to understand how it works. You’ll learn why others make us faster runners but worse parallel parkers, why elite athletes tend to have older siblings, and what Goldilocks can teach us about launching successful products and ideas. You’ll never look at your own behavior –or the behavior of others—the same way again.

Who reads Invisible Influence : The Hidden Forces That Shape Behavior?

Author

Jonah Berger

Publisher

Simon & Schuster

Published

2016

Language

EN

ISBN

9781476759753

Category

science

Subjects

Psychology, Sociology, Fiction

Rating

3.6 / 5 (92 ratings)

Updated

2026-03-14