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Predictably Irrational : the Hidden Forces That Shape Our Decisions by Ariely, Dan is a science book available to read on EtoBox.

What is Predictably Irrational : the Hidden Forces That Shape Our Decisions about?

xxii, 280 p. : 23 cm An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly Includes bibliographical references (p. [259]-267) and index 1. The truth about relativity : why everything is relative, even when it shouldn't be -- 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- 3. The cost of zero cost : why we often pay too much when we pay nothing -- 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them -- 5. The influence of arousal : why hot is much hotter than we realize -- 6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- 7. The high price of ownership : why we overvalue what we have -- 8. Keeping doors open : why options distract us from our main objective -- 9. The effect of expectations : why the mind gets what it expects -- 10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- 11. The context of our character, part I

Who reads Predictably Irrational : the Hidden Forces That Shape Our Decisions?

Author

Ariely, Dan

Publisher

HarperCollins; Harper

Published

2008

Language

EN

ISBN

9780007256525

Category

science

Subjects

Psychology, Management, Economics

Rating

4.1 / 5 (63,635 ratings)

Updated

2026-03-13