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The Meaningful Brand : How Strong Brands Make More Money by Nigel Hollis is a nonfiction available to read on EtoBox.

What is The Meaningful Brand : How Strong Brands Make More Money about?

1 online resource (xiii, 225 pages) Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference Includes bibliographical references and index Print version record What's it all about? How Marketing Adds Financial Value to a Business / Nigel Hollis -- How Brands Influence Purchase Decisions / Nigel Hollis -- What Makes Your Brand Meaningfully Different? / Nigel Hollis -- Linking Meaningful Difference to Financial Outcomes / Nigel Hollis -- Creating a meaningfully different brand. Clarity of Purpose / Nigel Hollis -- Effective Delivery / Nigel Hollis -- Resonance / Nigel Hollis -- Differentiation / Nigel Hollis -- Defining a Meaningfully Different Experience / Nigel Hollis -- Amplifying a meaningfully different brand. Findability / Nigel Hollis -- Credibility / Nigel Hollis -- Vitality / Nigel Hollis -- Affordability at a Price Point / Nigel Hollis -- Extendability / Nigel Hollis -- Make the Most of Your Bra

Who reads The Meaningful Brand : How Strong Brands Make More Money?

Author

Nigel Hollis

Publisher

Palgrave Macmillan US : Imprint: Palgrave Macmillan

Published

2013

Language

EN

ISBN

9781349594757

Category

nonfiction

Subjects

Medical, Marketing, Business