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Can I read Principles of Marketing: Global Edition on EtoBox?
Principles of Marketing: Global Edition by Philip Kotler, Gary Armstrong, John Saunders undifferentiated, Veronica Wong, Peggy H. Cunningham, Valerie Trifts is a book available to read on EtoBox.
What is Principles of Marketing: Global Edition about?
“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”
- Author
- Philip Kotler, Gary Armstrong, John Saunders undifferentiated, Veronica Wong, Peggy H. Cunningham, Valerie Trifts
- Publisher
- Prentice Hall ; Pearson Education [distributor
- Published
- 2012
- Language
- EN
- ISBN
- 9789810690625
- Subjects
- Management, Business, Marketing
- Rating
- 4.6 / 5 (163 ratings)
- Updated
- 2026-03-14
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