Opening book details…
Can I read The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! on EtoBox?
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries and Jack Trout is a business book available to read on EtoBox.
What is The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! about?
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.
Who reads The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Al Ries and Jack Trout
- Publisher
- HarperCollins e-books
- Published
- 1994
- Language
- EN
- ISBN
- 9780060770044
- Category
- business
- Subjects
- Marketing, Business, Management
- Rating
- 4.02 / 5 (89 ratings)
- Updated
- 2026-03-14
Other editions & translations
- The 22 Immutable Laws of Marketing : Violate Them at Your Own Risk (2002)
- Las 22 Leyes Inmutables del Marketing (2016)
- The 22 Immutable Laws of Marketing : Exposed and Explained by the World's Two (1994)
- The 22 Immutable Laws of Marketing : Exposed and Explained by the World's Two (2009)
- The 22 Immutable Laws of Marketing : Exposed and Explained by the World's Two (2002)
- The 22 Immutable Laws of Marketing : Exposed and Explained by the World's Two (2017)
- The 22 Immutable Laws of Marketing : Violate Them at Your Own Risk (1993)
More by Al Ries and Jack Trout
Browse all works by Al Ries and Jack Trout
Similar books
- The 22 Immutable Laws of Marketing : Exposed and Explained by the World's Two — Ries, Al & Trout, Jack Ries, Al (2009)
- the 22 Immutable Laws of Branding — Al, Ries; Laura, Ries (1998)
- The 17 Laws of Successful Inve$ting : Ignore Them at Your Own Risk — Richard S Rodman (1996)
- The 22 Irrefutable Laws of Advertising (and When to Violate Them) — Michael Newman (2004)
- At Your Own Risk : a Saint's Testament — Derek Jarman (1800)
- Your Middle Years – Love Them. Live Them. Own Them. — Paula Mee,Kate O'Brien
