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The 22 Immutable Laws of Marketing : Exposed and Explained by the World's Two by Al Ries, Jack Trout is a book available to read on EtoBox.

What is The 22 Immutable Laws of Marketing : Exposed and Explained by the World's Two about?

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Troutthe world-renowned marketing consultants and bestselling authors of Positioning note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing , Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

Author

Al Ries, Jack Trout

Publisher

Harper Business

Published

1994

Language

EN

ISBN

9780060546915

Subjects

Marketing, Business, Management

Rating

4.03 / 5 (10,266 ratings)

Updated

2026-03-14