Can I read Marketing Research on EtoBox?

Marketing Research by McDaniel Jr., Carl, Gates, Roger is a business book available to read on EtoBox.

What is Marketing Research about?

"This new edition of Gates and McDaniel's Marketing Research better prepares users how to use marketing research in the real business world with real data, people, and research. The text is enhanced with new coverage of mobile applications, more coverage of data mining and analytics, and coverage of how to use social media such as Facebook and Twitter for marketing research. Co-authors McDaniel and Gates are widely respected in the marketing research community because their product takes a practical and applied approach, as opposed to other products in the market that take a more theoretical approach. Real people are represented by Gates' contribution to the product as he provides insights into the secrets of conducting effective focus groups and questionnaires. The real research used by the authors is drawn from Survey Sampling International (SSI). SSI is the world leader in sampling solutions"-- Provided by publisher

Who reads Marketing Research?

Author

McDaniel Jr., Carl, Gates, Roger

Publisher

John Wiley & Sons, Incorporated

Published

2011

Language

EN

ISBN

9781118112717

Category

business

Subjects

Management, Business, Marketing

Rating

4.2 / 5 (87 ratings)

Updated

2026-03-14