Opening book details…
Can I read Why We Buy : the Science of Shopping on EtoBox?
Why We Buy : the Science of Shopping by Paco Underhill is a science book available to read on EtoBox.
What is Why We Buy : the Science of Shopping about?
When a young man enters Bloomingdale's and loiters for 22 seconds at the makeup counter before moving to the men's department to buy an necktie, Underhill and his researchers are there, recording every pause, facial expression, and sigh. Why? Because Underhill has mastered the science of shopping. There's a lot to learn from his findings, which go beyond the calculations of any state-of-the-art computer programs or costly focus groups to teach you the true nuances of the customer retail experience.
Who reads Why We Buy : the Science of Shopping?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Paco Underhill
- Publisher
- Simon & Schuster Paperbacks
- Published
- 2000
- Language
- EN
- ISBN
- 9780684849140
- Category
- science
- Subjects
- Marketing, Fiction, Economics
- Rating
- 3.88 / 5 (94 ratings)
- Updated
- 2026-03-14
Other editions & translations
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Browse all works by Paco Underhill
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