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Buy Ology : Truth and Lies About Why We Buy by Lindström, Martin is a science book available to read on EtoBox.

What is Buy Ology : Truth and Lies About Why We Buy about?

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores:• Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers'relentless attempts to win our loyalty, our money, and our minds.

Who reads Buy Ology : Truth and Lies About Why We Buy?

Author

Lindström, Martin

Publisher

Crown Currency

Published

2008

Language

EN

ISBN

9780385523882

Category

science

Subjects

Marketing, Management, Fiction

Rating

3.73 / 5 (7,592 ratings)

Updated

2026-03-14