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Can I read Measuring Customer Satisfaction : Hot Buttons and Other Measurement Issues on EtoBox?
Measuring Customer Satisfaction : Hot Buttons and Other Measurement Issues by James H Myers; American Marketing Association (Chicago, Ill.) is a business book available to read on EtoBox.
What is Measuring Customer Satisfaction : Hot Buttons and Other Measurement Issues about?
To be competitive in today's markets, a company must be sure it knows exactly what it takes to keep customers satisfied and loyal. In Measuring Customer Satisfaction, you'll learn just how to obtain that information. Author Myers takes the reader carefully, completely, and comprehensively through each step in developing an effective customer satisfaction measurement instrument and in analyzing survey results. He begins with a review of the origins of the customer satisfaction movement and concludes with recommendations for specific improvements in today's customer satisfaction measurement programs. This book is both detailed and expansive, providing information that can help any type of organization, from smaller business firms and not-for-profit organizations to huge multinational corporations and government bureaus.
Who reads Measuring Customer Satisfaction : Hot Buttons and Other Measurement Issues?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- James H Myers; American Marketing Association (Chicago, Ill.)
- Publisher
- Chicago, Ill.: American Marketing Association
- Published
- 1999
- Language
- EN
- ISBN
- 9780877572763
- Category
- business
- Subjects
- Business, Marketing, Finance
- Rating
- 4.7 / 5 (2 ratings)
- Updated
- 2026-03-14
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