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Can I read Strategic Brand Management : Building, Measuring, and Managing Brand Equity on EtoBox?
Strategic Brand Management : Building, Measuring, and Managing Brand Equity by Keller, Kevin Lane, 1956- is a book available to read on EtoBox.
What is Strategic Brand Management : Building, Measuring, and Managing Brand Equity about?
Opening Perspectives -- Identifying And Establishing Brand Positioning And Values -- Planning And Implementing Brand Marketing Programs -- Measuring And Interpreting Brand Performance -- Growing And Sustaining Brand Equity -- Closing Perspectives. Kevin Lane Keller. Includes Bibliographical References And Index.
- Author
- Keller, Kevin Lane, 1956-
- Publisher
- Pearson College Div
- Published
- 1997
- Language
- EN
- ISBN
- 9780131006706
- Subjects
- Management, Marketing, Business
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