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Can I read Marketing of High-Technology Products and Innovations: Pearson New International Edition on EtoBox?
Marketing of High-Technology Products and Innovations: Pearson New International Edition by Mohr, Jakki; Sengupta, Sanjit; Slater, Stanley is a nonfiction available to read on EtoBox.
What is Marketing of High-Technology Products and Innovations: Pearson New International Edition about?
For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
Who reads Marketing of High-Technology Products and Innovations: Pearson New International Edition?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Mohr, Jakki; Sengupta, Sanjit; Slater, Stanley
- Publisher
- Pearson Education, Limited
- Published
- 2014
- Language
- EN
- ISBN
- 9780136049968
- Category
- nonfiction
- Subjects
- Technology, Engineering, Economics
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