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Can I read Marketing of High-Technology Products and Innovations: Pearson New International Edition on EtoBox?
Marketing of High-Technology Products and Innovations: Pearson New International Edition by Mohr, Jakki J;Sengupta, Sanjit;Slater, Stanley is a business book available to read on EtoBox.
What is Marketing of High-Technology Products and Innovations: Pearson New International Edition about?
This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.
Who reads Marketing of High-Technology Products and Innovations: Pearson New International Edition?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Mohr, Jakki J;Sengupta, Sanjit;Slater, Stanley
- Publisher
- Pearson Education, Limited
- Published
- 2013
- Language
- EN
- ISBN
- 9780136049968
- Category
- business
- Subjects
- Engineering, Economics, Business
- Rating
- 5 / 5 (1 ratings)
- Updated
- 2026-03-25
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