Can I read Reputation Management : the Key to Successful Public Relations and Corporate Communication on EtoBox?

Reputation Management : the Key to Successful Public Relations and Corporate Communication by Doorley, John; Garcia, Helio Fred is a book available to read on EtoBox.

What is Reputation Management : the Key to Successful Public Relations and Corporate Communication about?

Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors – and it is this rare book that focuses on practical solutions. Each chapter is fleshed out with real-world experience by the authors and their contributors who come from a wide range of professional corporate communication backgrounds. This new edition features new and updated examples throughtout, two new chapters on social media and public relations consulting, a new textbox feature in each chapter relating key communication theories to the pr

Author

Doorley, John; Garcia, Helio Fred

Publisher

New York: Routledge

Published

2011

Language

EN

ISBN

9781135966027

Subjects

Business, Management