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The Handbook of Communication and Corporate Reputation: Carroll/The Handbook of Communication and Corporate Reputation by Carroll, Craig E. (editor) is a nonfiction available to read on EtoBox.

What is The Handbook of Communication and Corporate Reputation: Carroll/The Handbook of Communication and Corporate Reputation about?

With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation Content: Chapter 1 Corporate Reputation and the Multi?Disciplinary Field of Communication (pages 1–10): Craig E. Carroll Chapter 2 Corporate Reputation and the Discipline of Public Opinion (pages 11–19): Cees B. M. van Riel Chapter 3 Corporate Reputation and the Discipline of Interpersonal Communication (pages 20–29): Sherry J. Holladay Chapter 4 Corporate Reputation and the Discipline of Organizational Communication (pages 30–39): Robyn Remke Chapter 5 Corporate Reputation and the Discipline of Advertising (pages 40–52): Nora

Who reads The Handbook of Communication and Corporate Reputation: Carroll/The Handbook of Communication and Corporate Reputation?

Author

Carroll, Craig E. (editor)

Publisher

Blackwell Publishing Ltd.

Published

2013

Language

EN

ISBN

9781784020972

Category

nonfiction

Subjects

Business, Science, Management

Updated

2026-03-24