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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Financial Times Series) by Reibstein, David; Pfeifer, Phillip; Bendle, Neil; Farris, Paul is a nonfiction available to read on EtoBox.

What is Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Financial Times Series) about?

Now updated with new techniques and even more practical insights, this is the definitive guide to today's most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. Marketing Metrics: The Manager's Guide to Measuring Marketing Performance, Third Edition now contains: Important new coverage of intangible assets A rigorous and practical discussion of quantifying the value of information More detail on measuring brand equity A complete separate chapter on web, SEM, mobile, and'digital'metrics Practical linkages to Excel, showing how to use functions and Excel Solver to analyze marketing metrics An up-to-date survey of free metrics available from Google and elsewhere Expanded coverage of methodologies for quantifying marketing ROI The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and'triangulate'to optimal solutions. You'll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market sha

Who reads Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Financial Times Series)?

Author

Reibstein, David; Pfeifer, Phillip; Bendle, Neil; Farris, Paul

Publisher

Pearson Education Limited

Published

2017

Language

EN

ISBN

9781292212487

Category

nonfiction

Subjects

Science, Marketing, Engineering