Can I read Marketing Metrics : The Manager's Guide to Measuring Marketing Performance on EtoBox?

Marketing Metrics : The Manager's Guide to Measuring Marketing Performance by Paul W. Farris; Neil Bendle; Phillip Pfeifer; David Reibstein is a book available to read on EtoBox.

What is Marketing Metrics : The Manager's Guide to Measuring Marketing Performance about?

<p><b>Today's Definitive Guide to Marketing Metrics</b></p> <p><b><i>Choosing Them, Implementing Them, Applying Them</i></b></p> <i>New quantitative formulas, applications, and analytical techniques</i> <i>Best practices for measuring promos, ads, distribution, perception, market share, pricing, margins, portfolios, channels, dashboards, and more</i> <i>All-new chapter on leveraging today's rich online, email, and mobile metrics</i> <i>Expert guidance for clarifying what to measure, and testing

Author

Paul W. Farris; Neil Bendle; Phillip Pfeifer; David Reibstein

Publisher

Pearson FT Press

Published

2016

Language

EN

ISBN

9780134085968

Subjects

Engineering, Marketing, Business

Updated

2026-03-24