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Strategic Market Planning by Robert J. Hamper, L. Sue Baugh is a book available to read on EtoBox.
What is Strategic Market Planning about?
xv, 254 pages : 27 cm A step-by-step explanation of how to build a dynamic, future-oriented marketing plan for your company. Designed to serve as a practical guide through the planning process with an emphasis on developing a proactive marketing plan Includes bibliographical references and index 1. Planning process. Getting started. 2. Environmental assessment. Situation analysis, basis view -- Product positioning -- Portfolio analysis -- Problem and opportunity analysis. 3. Developing the plan. Marketing objectives -- Choosing your marketing strategy -- Budget and forecasting. 4. Implementation and control. Implementation -- Control and monitoring
- Author
- Robert J. Hamper, L. Sue Baugh
- Publisher
- Lincolnwood Ill. : NTC Business Books, c1990.
- Published
- 1990
- Language
- EN
- ISBN
- 9780844232157
- Subjects
- Management, Business, Marketing
- Updated
- 2026-03-24
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