Can I read E-Commerce Strategy: Text and Cases (Springer Texts in Business and Economics Book 0) on EtoBox?

E-Commerce Strategy: Text and Cases (Springer Texts in Business and Economics Book 0) by Sanjay Mohapatra (auth.) is a nonfiction available to read on EtoBox.

What is E-Commerce Strategy: Text and Cases (Springer Texts in Business and Economics Book 0) about?

__E-Commerce Strategy: Text and Cases__ provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. __E-Commerce Strategy: Text and Cases__ is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the

Who reads E-Commerce Strategy: Text and Cases (Springer Texts in Business and Economics Book 0)?

Author

Sanjay Mohapatra (auth.)

Publisher

Springer US : Imprint : Springer

Published

2013

Language

EN

ISBN

9781489973443

Category

nonfiction

Subjects

Business