Can I read Digital Business and Electronic Commerce: Strategy, Business Models and Technology (Springer Texts in Business and Economics) on EtoBox?

Digital Business and Electronic Commerce: Strategy, Business Models and Technology (Springer Texts in Business and Economics) by Bernd W. Wirtz is a nonfiction available to read on EtoBox.

What is Digital Business and Electronic Commerce: Strategy, Business Models and Technology (Springer Texts in Business and Economics) about?

This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and securit

Who reads Digital Business and Electronic Commerce: Strategy, Business Models and Technology (Springer Texts in Business and Economics)?

Author

Bernd W. Wirtz

Publisher

Springer International Publishing AG

Published

2021

Language

EN

ISBN

9783030634810

Category

nonfiction

Subjects

Business, Marketing, Management