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营销管理案例 英文版 第7版 by (美)肯尼斯·L.伯恩哈德特(KennethL.Bernhardt),(美)托马斯·C.肯尼尔(ThomasC.Kinnear)著, (美)肯尼斯·L.伯恩哈德特(Kenneth L. Bernhardt), (美)托马斯·C.肯尼尔(Thomas C. Kinnear)著, 伯恩哈特, Kenneth L Bernhardt, 肯尼尔, Thomas C Kinnear, 伯恩哈特 1944- is a book available to read on EtoBox.

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2 (p0-1): ContentsPART 1 An Orientation to the Case MethodChapter 1 Note to the Studenton the Case Method5 (p0-2): Chapter 2 Introduction to Marketing Decision Making17 (p0-3): Chapter 3 FinancialAnalysisforMarketingDecisionMaking25 (p0-4): Chapter4 ACasewithaStudentAnalysis46 (p0-5): PART 2 Introduction to Marketing Decision MakingCase 1:General Motors:Cadillac72 (p0-6): Case 2:KitchenAid Small Appliances:Central Europe91 (p0-7): Case 3:CompaqComputerCorporation115 (p0-8): Case 4:Exercise on Financial Analysis for Marketing Decision Making119 (p0-9): PART 3 Marketing Information and ForecastingCase 5:The Atlanta Journal and Constitution(A)134 (p0-10): Case 6:Greenwood Federal Savings and Loan165 (p0-11): Case 7:AGT,Inc.173 (p0-12): Case 8:Modern Plastics(A)184 (p0-13): PART 4 Product and Brand Management DecisionsCase 9:Machine Vision International203 (p0-14): Case 10:Voice Mail Around the World222 (p0-15): Case 11:Schweppes Raspberry Ginger Ale234 (p0-16): Case 12:Electrohome(A):Projection Systems Division249 (p0-17): PART 5 Distribution DecisionsCase 13:Chaebol Electronics Company,U.S.261 (p0-18): Case 14:Ito-Yokado Company288 (p0-19): Case 15:Levi Strauss Japan K.K.318 (p0-20):

Author

(美)肯尼斯·L.伯恩哈德特(KennethL.Bernhardt),(美)托马斯·C.肯尼尔(ThomasC.Kinnear)著, (美)肯尼斯·L.伯恩哈德特(Kenneth L. Bernhardt), (美)托马斯·C.肯尼尔(Thomas C. Kinnear)著, 伯恩哈特, Kenneth L Bernhardt, 肯尼尔, Thomas C Kinnear, 伯恩哈特 1944-

Publisher

沈阳:东北财经大学出版社;McGraw-Hill出版公司

Published

1998

Language

ZH

ISBN

9787810444699