Can I read Integrated Marketing Communications + CD on EtoBox?

Integrated Marketing Communications + CD by David Pickton, Amanda Broderick is a nonfiction available to read on EtoBox.

What is Integrated Marketing Communications + CD about?

Integrated Marketing Communications, 2e David Pickton and Amanda Broderick Integrated Marketing Communications, 2e takes into account all aspects and elements of marketing communications. Based on the success of the first edition, David Pickton and Amanda Broderick have restructured this edition to make the three marketing communications models more explicit. Each model is clearly displayed graphically at the beginning of each part to provide a visual 'route map' throughout the book. This lively text takes a European approach and provides comprehensive coverage of the marketing communications mix elements. Ideal for those studying general marketing communications, the book also appeals to students taking advertising, public relations, sales promotions, or direct marketing courses. Key features include: \* a logical structure around the three key models of marketing communications--the IMC Process Model, the IMC RABOSTIC Planning Model, and the IMC Mix Model \* applied, real-world examples, including viewpoints from leading practitioners and academics \* relevant case material covering a wide variety of sectors and marketing scenarios \* robust pedagogy in each chapter, including vi

Who reads Integrated Marketing Communications + CD?

Author

David Pickton, Amanda Broderick

Publisher

Financial Times Management

Published

2005

Language

EN

ISBN

9780273676454

Category

nonfiction

Subjects

Management, Business, Marketing