Can I read Integrated Advertising, Promotion, and Marketing Communications, Global Edition on EtoBox?

Integrated Advertising, Promotion, and Marketing Communications, Global Edition by Clow, Kenneth E., Baack, Donald E. is a nonfiction available to read on EtoBox.

What is Integrated Advertising, Promotion, and Marketing Communications, Global Edition about?

For courses in Advertising. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help you retain ideas, each chapter includes tools that allow you to apply concepts to real-life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping you understand the vital links marketers use to connect with consumers. Also available with MyLab Marketing MyLab(TM) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better

Who reads Integrated Advertising, Promotion, and Marketing Communications, Global Edition?

Author

Clow, Kenneth E., Baack, Donald E.

Publisher

Pearson Education Limited

Published

2017

Language

EN

ISBN

9780134485119

Category

nonfiction

Subjects

Marketing, Management, Business