Can I read Brand Protection Online : a Practical Guide to Protection from Online Infringement on EtoBox?

Brand Protection Online : a Practical Guide to Protection from Online Infringement by Jeremy Blum; Theo Savvides is a book available to read on EtoBox.

What is Brand Protection Online : a Practical Guide to Protection from Online Infringement about?

Brand Protection Online is a go-to guide for any user or adviser in need of strategies to combat IP infringement in the digital world or to get up to speed with the latest developments affecting brand holders online. Online channels offer unprecedented growth opportunities for businesses. But as brands become increasingly accessible online, so too do they become more susceptible to trademark infringement, anti-competitive behaviour and hijacking by cybersquatters, phishers and scammers. With the potential to divert business, or even irreparably tarnish brand reputation, it is important that companies do everything in their power to protect against IP infringement online. Boasting contributions from a host of leading experts in the field, this new and practically-focused title tackles the core issues of infringement and abuse online, analysing key trademark issues that businesses face on the Internet. Part I considers overarching brand issues, applicable worldwide - including, how to get started, domain name registration and protection, tools at brand owners' disposal to prevent counterfeiting and dealing with popular platforms. Part II offers comparative analysis of the hottest top

Author

Jeremy Blum; Theo Savvides

Publisher

Globe Law and Business Limited

Published

2016

Language

EN

ISBN

9781911078012

Subjects

Law, Business