Can I read Marketing Management For Non-Marketing Managers on EtoBox?

Marketing Management For Non-Marketing Managers by Heather Fitzpatrick [Heather Fitzpatrick] is a nonfiction available to read on EtoBox.

What is Marketing Management For Non-Marketing Managers about?

Although marketing-related expenses are a significant portion of most organizations’ budgets, it is often frustrating for those with budget oversight to get a clear picture of the returns on their marketing investment. This engaging book offers practical ways for non-marketing managers and executives to measure and improve marketing returns. It gives you the tools you need to be able to correctly assess the potential of your marketing and accurately evaluate the returns. You’ll learn: * Why market leaders achieve significantly greater returns on their marketing than others within their market. * The 3 main reasons most marketing plans fail to live up to their potential, and the steps you must take to avoid these pitfalls. * How to evaluate your marketing investment’s likely ROI __before__ you invest the money. * When and how to assess the financial returns of your marketing efforts. * How well your own organization is performing in the management of its marketing investments. **The book includes:** * Case studies from companies of various sizes and in a cross-section of industries, including not-for-profits * 4 tests to use prior to the approval of a marketing budget * A marketing

Who reads Marketing Management For Non-Marketing Managers?

Author

Heather Fitzpatrick [Heather Fitzpatrick]

Publisher

Wiley

Published

2017

Language

EN

Category

nonfiction