Opening book details…
Can I read Advertising and Promotions: An Integrated Brand Approach, International Edition on EtoBox?
Advertising and Promotions: An Integrated Brand Approach, International Edition by Thomas O'Guinn, Chris Allen, Richard Semenik, Hans Kaufmann is a business book available to read on EtoBox.
What is Advertising and Promotions: An Integrated Brand Approach, International Edition about?
Show your students how good advertising is the result of hard work and careful planning with the exciting new ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E from leading authors O'Guinn/Allen/Semenik. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. More than 500 of today's most contemporary ads and exhibits help provide the innovative, integrated learning experience your students need for adve
Who reads Advertising and Promotions: An Integrated Brand Approach, International Edition?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Thomas O'Guinn, Chris Allen, Richard Semenik, Hans Kaufmann
- Publisher
- South-Western ; Cengage Learning [distributor
- Published
- 2011
- Language
- EN
- ISBN
- 9780538479868
- Category
- business
- Subjects
- Business, Marketing
- Updated
- 2026-03-24
More by Thomas O'Guinn, Chris Allen, Richard Semenik, Hans Kaufmann
Browse all works by Thomas O'Guinn, Chris Allen, Richard Semenik, Hans Kaufmann
Similar books
- Advertising and Integrated Brand Promotion — Thomas O'Guinn, Chris Allen, Angeline Close Scheinbaum, Richard J. Semenik, Thomas C (2018)
- Advertising and Promotions: An Integrated Brand Approach — Richard J. Semenik, Chris T. Allen, Thomas C. O'Guinn, Hans Rudiger Kaufman (2012)
- Integrated Advertising, Promotion, and Marketing Communications — Kenneth E. Clow, Donald E. Baack (2017)
- Advertising : an Integrated Marketing Communication Perspective — Belch, George E. (George Edward), 1951-; Belch, George E. (George Edward), 1951- Advertising and promotion (2011)
- Advertising Media Planning: A Brand Management Approach Fourth Edition — Larry D. Kelley, Donald W. Jugenheimer, Kim Bartel Sheehan (2015)
- Integrated Marketing Communications In Advertising And Promotion, International Edition — Terence A. Shimp (2010)