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Competitive Business Management: A Global Perspective (Routledge-Giappichelli Studies in Business and Management) by Silvio M. Brondoni (editor) is a nonfiction available to read on EtoBox.

What is Competitive Business Management: A Global Perspective (Routledge-Giappichelli Studies in Business and Management) about?

Présentation de l'éditeur : "The growth of global corporations has led to the development of new business strategies whose complexity and configuration rest on corporate networks; corporate cross-culture and intangible corporate and product assets. In global markets, corporations compete in a competitive marketspace dimension, in other words, competitive boundaries in which space is not a stable element of the decision-making process, but a competitive factor whose complexity depends on markets increasingly characterized by time-based competition and over-supply. In view of today's fierce competition from US and Southeast Asian corporations, this book highlights global business development policies based on innovation, sustainability and intangible assets. The book assesses competitive business management from a global perspective, examining business development policies linked to the profitability of global firms. It forces readers to actively think through the most fundamental policies developed by global firms in the current competitive landscape and provides answers to questions such as: What are the new drivers of global capitalism?; How do global businesses deal with new lo

Who reads Competitive Business Management: A Global Perspective (Routledge-Giappichelli Studies in Business and Management)?

Author

Silvio M. Brondoni (editor)

Publisher

Routledge, Taylor & Francis Group ; G. Giappichelli Editore

Published

2018

Language

EN

ISBN

9781138342224

Category

nonfiction

Subjects

Management, Business