Can I read Eating the Ocean : Seafood and Consumer Culture in Canada on EtoBox?

Eating the Ocean : Seafood and Consumer Culture in Canada by Brian J Payne is a nonfiction available to read on EtoBox.

What is Eating the Ocean : Seafood and Consumer Culture in Canada about?

During the first half of the twentieth century, Canadian fisheries regularly produced more fish than markets could absorb, driving down profits and wages. To address this, both industry and government sought to stimulate domestic consumption via increased advertising. In __Eating the Ocean__ Brian Payne explores how government-funded marketing called upon Canadian housewives to prepare more seafood meals to improve family health and aid an industry central to Canadian identity and heritage. The goal was first to make seafood a central element of a "wholesome" diet as a solution to a perceived nutritional crisis, and, second, to aid industry recovery and growth while decreasing Canadian fisheries' dependency on foreign markets. But fishery managers and policymakers fundamentally miscalculated consumer demand, wrongly assuming that Canadians could and would eat more seafood. Fisheries continued to extract more fish than the environment and the market could sustain, and the collapse of the nation's fisheries that we are now seeing has as much to do with failed assessments of market demand as it does with faulty extraction practices. Using internal communications between industry leade

Who reads Eating the Ocean : Seafood and Consumer Culture in Canada?

Author

Brian J Payne

Publisher

McGill-Queen's University Press

Published

2022

Language

EN

ISBN

9780228014492

Category

nonfiction

Subjects

History, Engineering, Marketing