Can I read Creative Strategy: A Guide for Innovation (Columbia Business School Publishing) on EtoBox?

Creative Strategy: A Guide for Innovation (Columbia Business School Publishing) by William R Duggan is a nonfiction available to read on EtoBox.

What is Creative Strategy: A Guide for Innovation (Columbia Business School Publishing) about?

William DugganÕs 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help individuals and organizations put that same method to work for their own innovations. DugganÕs book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they donÕt guide toward the next step: developing a creative idea for what to do. Or they rely on the magic of ÒbrainstormingÓÑjust tossing out ideas. Instead, Duggan shows how creative strategy follows the natural three-step method of the human brain: breaking down a problem into parts and then searching for past examples to create a new combination to solve the problem. ThatÕs how innovation really happens. Duggan explains how to follow these three steps to innovate in business and any other field as an individual, a team, or a whole company. The crucial middle stepÑthe search for past examplesÑtakes readers beyond

Who reads Creative Strategy: A Guide for Innovation (Columbia Business School Publishing)?

Author

William R Duggan

Publisher

Columbia University Press; Columbia Business School Pub.

Published

2014

Language

EN

ISBN

9780231531467

Category

nonfiction

Subjects

Business, Management, Others

Rating

3.43 / 5 (18 ratings)

Updated

2026-03-14