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Can I read Creative Strategy : Reconnecting Business and Innovation on EtoBox?
Creative Strategy : Reconnecting Business and Innovation by Christopher Bilton and Stephen Cummings is a business book available to read on EtoBox.
What is Creative Strategy : Reconnecting Business and Innovation about?
People tend to think of creativity and strategy as opposites. This book argues that they are far more similar than we might expect. More than this, actively aligning creative and strategic thinking in any enterprise can enable more effective innovation, entrepreneurship, leadership and organizing for the future. By considering strategy as a creative process (and vice versa), the authors define ‘creative strategy’ as a mindset which switches between opposing processes and characteristics, and whi
Who reads Creative Strategy : Reconnecting Business and Innovation?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Christopher Bilton and Stephen Cummings
- Publisher
- Wiley; Wiley-Blackwell
- Published
- 2010
- Language
- EN
- ISBN
- 9781405180191
- Category
- business
- Subjects
- Management, Social Science, Business
- Updated
- 2026-03-25
Other editions & translations
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