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The Business and Practice of Coaching : Finding Your Niche, Making Money, and Attracting Ideal Clients by Lynn Grodzki and Wendy Allen is a business book available to read on EtoBox.

What is The Business and Practice of Coaching : Finding Your Niche, Making Money, and Attracting Ideal Clients about?

<p><b>Building a thriving coaching business is a challenge.</b></p> <p>An estimated 30,000 coaches have entered the coaching profession during the past five years. Unfortunately, the majority report they are unable to earn a living wage from their coaching services. Competition is high, and the knowledge of how to succeed in the business is often lacking. To survive today, coaches must match their enthusiasm with strong business and marketing expertise. Lynn Grodzki and Wendy Allen are veteran business coaches who understand how to strategically approach the business and the practice of coaching as well as how to mentor new coaches entering the profession. <b>The Business and Practice of Coaching</b> is the first text to combine a coaching approach (step-by-step exercises, direct suggestions, insider's tips, and motivational plans) with solid business information and ideas in order to give new and experienced coaches exactly what they need to prosper in the competitive business of coaching. Grodzki and Allen help coaches succeed by giving them the right information, showing them how to develop an entrepreneurial mind-set, and demonstrating how to customize a business plan that can

Who reads The Business and Practice of Coaching : Finding Your Niche, Making Money, and Attracting Ideal Clients?

Author

Lynn Grodzki and Wendy Allen

Publisher

W.W. Norton; W. W. Norton & Company

Published

2005

Language

EN

ISBN

9780393704624

Category

business

Subjects

Computer Science, Management, Business

Rating

4.6 / 5 (72 ratings)

Updated

2026-03-14