Can I read Predictive Technology in Social Media on EtoBox?

Predictive Technology in Social Media by Cristina Fernández-Rovira, Santiago Giraldo-Luque is a nonfiction available to read on EtoBox.

What is Predictive Technology in Social Media about?

Can behaviour on social media predict future purchase patterns? Can what we click on social media foresee which political party will we vote for? Can the information we share on our wall foretell the next series I might want to watch? Can the likes on Instagram and Facebook predict the time one will spend on digital platforms in the next hour? The answer is no longer science fiction. It points to the ability of mainstream social media platforms such as Facebook and Twitter to be able to deliver specialised advertising services to highly targeted audience segments controlled by the billions of devices that flood our daily lives. At the same time, it highlights a more relevant problem: can social media guide, suggest or impose a certain behaviour or thought? Everything seems to indicate that they can do it. Predictive Technology in Social Media comprises 10 essays that reflect on the power of the predictive technology of social media in culture, entertainment, marketing, economics and politics. It shows, from a humanistic and critical perspective, the predictive possibilities of social media platforms, as well as the risks this entails for cultural plurality, everyday consumption, th

Who reads Predictive Technology in Social Media?

Author

Cristina Fernández-Rovira, Santiago Giraldo-Luque

Publisher

CRC Press/Science Publishers

Published

2022

Language

EN

ISBN

9781003214878

Category

nonfiction

Subjects

Engineering, Technology, Science