Can I read Consumer Psychology in a Social Media World on EtoBox?

Consumer Psychology in a Social Media World by Claudiu V.Dimofte, Curtis P.Haugtvedt, Richard F.Yalch,Routledge is a nonfiction available to read on EtoBox.

What is Consumer Psychology in a Social Media World about?

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals'use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information. The book is organized into five broad sections. The first presents a summary overview of social media, including a historical and cultural perspective. The second section is focused on social media as a modern form of word of mouth, always considered the most impactful on consumers. It also touches upon a motivational explanation for why social media has such a strong and broad appeal. Section three addresses the impact that consumers'switch to social media as a preferred channel has had on marketers'branding and promotional efforts, as

Who reads Consumer Psychology in a Social Media World?

Author

Claudiu V.Dimofte, Curtis P.Haugtvedt, Richard F.Yalch,Routledge

Publisher

Routledge; Routledge, Taylor & Francis Group

Published

2015

Language

EN

ISBN

9781315714790

Category

nonfiction

Subjects

Business, Marketing, Management