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Can I read Sales Letters That Sell on EtoBox?
Sales Letters That Sell by Laura Brill is a nonfiction available to read on EtoBox.
What is Sales Letters That Sell about?
A good sales letter is a money-making tool that can make all the difference between closing a sale and losing a sale. And the secret to an outstanding sales letter is to write as though you were talking. This lively book shows salespeople at all levels how to achieve a conversational tone that makes readers comfortable-and receptive-to their message. In clear, concise language, Brill teaches salespeople how to: \*\* speak their prospect's language \*\* use the opening to capture attention \*\* keep sentences and paragraphs short and punchy \*\* motivate the prospect to act-now! \*\* quickly mention the benefits that interest the prospect \*\* avoid language that sounds fancy, stilted, legalistic, or parental The book also provides 50 sales letter "makeovers" --a series of before-and-after letters that show salespeople how to turn a dud into a dazzler!
Who reads Sales Letters That Sell?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Laura Brill
- Publisher
- Amacom, American Management Assoc
- Published
- 1997
- Language
- EN
- ISBN
- 9780814479452
- Category
- nonfiction
- Subjects
- Management, Business, Sales & Marketing
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Browse all works by Laura Brill
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