Can I read Marketing 4.0 : Moving From Traditional to Digital on EtoBox?

Marketing 4.0 : Moving From Traditional to Digital by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan is a business book available to read on EtoBox.

What is Marketing 4.0 : Moving From Traditional to Digital about?

**Marketing has changed forever—this is what comes next**__Marketing 4.0: Moving from Traditional to Digital__ is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. __Marketing 4.0__ takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight yo

Who reads Marketing 4.0 : Moving From Traditional to Digital?

Author

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Publisher

Wiley & Sons, Incorporated, John

Published

2016

Language

EN

ISBN

9781119341062

Category

business

Subjects

Marketing, Management, Business

Rating

4.19 / 5 (149 ratings)

Updated

2026-03-13