Can I read Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist on EtoBox?

Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist by Sally Hogshead is a self-help book available to read on EtoBox.

What is Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist about?

Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand become impossible to resist? Marketer Sally Hogshead reveals the surprising answers. Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead's latest research on the science of fascination. Incorporating original case studies, she gives you the exact words you need to capture the attention of a distracted world. Dive into the science of fascination and learn how to increase prices, build revenue, get better leads, and attract raving fans. Read more...

Who reads Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist?

Author

Sally Hogshead

Publisher

Harper Business, an imprint of HarperCollins Publishers

Published

2016

Language

EN

ISBN

9780062206480

Category

self-help

Subjects

Management, Marketing, Fiction

Rating

3.9 / 5 (123 ratings)

Updated

2026-03-14