Can I read Fascinate : Your 7 Triggers to Persuasion and Captivation on EtoBox?

Fascinate : Your 7 Triggers to Persuasion and Captivation by Hogshead, Sally is a self-help book available to read on EtoBox.

What is Fascinate : Your 7 Triggers to Persuasion and Captivation about?

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:• Which brand of frozen peas you pick in the case• Which city, neighborhood, and house you choose• Which profession and company you join• Where you go on vacation• Which book you buy off the shelfStructured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, pre

Who reads Fascinate : Your 7 Triggers to Persuasion and Captivation?

Author

Hogshead, Sally

Publisher

New York: HarperBusiness

Published

2010

Language

EN

ISBN

9780061714702

Category

self-help

Subjects

Marketing, Management, Fiction

Rating

3.75 / 5 (2,224 ratings)

Updated

2026-03-13