Can I read Business Relationships for Competitive Advantage : Managing Alignment and Misalignment in Buyer and Supplier Transactions on EtoBox?

Business Relationships for Competitive Advantage : Managing Alignment and Misalignment in Buyer and Supplier Transactions by Andrew Cox, Chris Lonsdale, Joe Sanderson, Glyn Watson (auth.) is a nonfiction available to read on EtoBox.

What is Business Relationships for Competitive Advantage : Managing Alignment and Misalignment in Buyer and Supplier Transactions about?

This book provides the first summary and critical appraisal of the thinking that currently informs the management of business relationships, from the perspectives of both the buyer and supplier. The authors argue that these approaches are one-dimensional and instead recommend a more holistic approach based on power, interaction and portfolio perspectives. The book provides evidence of how relationships can be aligned and misaligned in practice, using eighteen examples drawn from a variety of business cases and circumstances. Erscheinungsdatum: 01.01.2004

Who reads Business Relationships for Competitive Advantage : Managing Alignment and Misalignment in Buyer and Supplier Transactions?

Author

Andrew Cox, Chris Lonsdale, Joe Sanderson, Glyn Watson (auth.)

Publisher

Palgrave Macmillan UK

Published

2004

Language

EN

ISBN

9780230509191

Category

nonfiction

Subjects

Business, Marketing, Management