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Can I read A Dictionary of Marketing (Oxford Quick Reference) on EtoBox?
A Dictionary of Marketing (Oxford Quick Reference) by Charles Doyle is a business book available to read on EtoBox.
What is A Dictionary of Marketing (Oxford Quick Reference) about?
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of
Who reads A Dictionary of Marketing (Oxford Quick Reference)?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Charles Doyle
- Publisher
- OUP Oxford
- Published
- 2016
- Language
- EN
- ISBN
- 9780191059605
- Category
- business
- Subjects
- Marketing, Reference, Management
- Updated
- 2026-03-25
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