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Deep Branding on the Internet : Applying Heat and Pressure Online to Ensure a Lasting Brand by Marc Braunstein and Edward H. Levine is a business book available to read on EtoBox.

What is Deep Branding on the Internet : Applying Heat and Pressure Online to Ensure a Lasting Brand about?

The Internet Presents Businesses With The Most Potent Collection Of Tactics And New Business Opportunities They've Ever Experienced. Using Examples Of Established Companies Both Large And Small, The Authors Trace The Steps Every Successful Business Must Take To Develop A Strategy That Not Only Surmounts The Challenges Of E-commerce But, Just As Important, Reinforces Customer Loyalty. The Internet And The Brand: Is Your Brand Really Any Different? -- No Magic Bullet -- A Url Is Not A Brand -- Is There Really Such A Thing As An Internet Business? -- A Few Moments On Internet Time -- The Deep Branding Idea: A Powerful Way To Think About Marketing -- The Intangible Brand -- Brand Heat -- Brand Pressure -- The Deep Brand Formula -- Characteristics Of Deep Brands: Put Your Own To The Test -- How You Can Tell If A Brand Is Deep -- What Good Is A Deep Brand Anyway? -- Where Does Your Brand Fit On The Brandscape? -- Ten Fallacies About Internet Branding -- Marketing Communications And The Internet: Making The Most Of Your Tactical Investment -- Advertising Your Business On The Internet -- Online Advertising Decision Making -- Where Should You Advertise Online? -- Tracking The Effectiveness

Who reads Deep Branding on the Internet : Applying Heat and Pressure Online to Ensure a Lasting Brand?

Author

Marc Braunstein and Edward H. Levine

Publisher

Prima Lifestyles

Published

2000

Language

EN

ISBN

9780761525325

Category

business

Subjects

Business, Marketing, Management

Rating

2.5 / 5 (9 ratings)

Updated

2026-03-14