Can I read Brand Building on the Internet on EtoBox?

Brand Building on the Internet by Martin Lindstrom, Tim Frank Andersen, Tim Frank Anderson, Martin Lindström is a book available to read on EtoBox.

What is Brand Building on the Internet about?

Analyzes a range of international companies to demonstrate how the internet demands a new and strategic way of thinking about marketing interactive brands to consumers. It also gives readers concrete tools to create a successful brand strategy on the Internet and answers such questions as:-- What role should the Internet have in a marketing plan?-- What types of companies are best suited to market our product on the Internet?-- How can a systematic dialogue between the consumer and the brand be created?-- How can strong traffic on a site be created?-- How is it possible to measure the real value of branding a site?

Author

Martin Lindstrom, Tim Frank Andersen, Tim Frank Anderson, Martin Lindström

Publisher

London: Kogan Page

Published

2000

Language

EN

ISBN

9780749433130

Subjects

Management, Business, Marketing