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Can I read Audio Branding : Using Sound to Build Your Brand on EtoBox?
Audio Branding : Using Sound to Build Your Brand by Laurence Minsky, Colleen Fahey, Philip Kotler is a business book available to read on EtoBox.
What is Audio Branding : Using Sound to Build Your Brand about?
Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consu
Who reads Audio Branding : Using Sound to Build Your Brand?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Laurence Minsky, Colleen Fahey, Philip Kotler
- Publisher
- Kogan Page, Limited
- Published
- 2017
- Language
- EN
- ISBN
- 9780749478582
- Category
- business
- Subjects
- Business, Marketing, Music
- Updated
- 2026-03-25
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