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Can I read The Fundamentals of Hospitality Marketing (Tourism & Hospitality) on EtoBox?
The Fundamentals of Hospitality Marketing (Tourism & Hospitality) by Mawson, Steve is a book available to read on EtoBox.
What is The Fundamentals of Hospitality Marketing (Tourism & Hospitality) about?
Carefully structured for use over the course of one semester, this is the first short, concise, affordable marketing textbook for students of hospitality. The book has a carefully integrated structure, taking the student through all of the key marketing principles in a step-by-step approach that uses up-to-date examples.Ideal for busy students of hospitality marketing, it will also be of use to students of tourism marketing, leisure marketing, and consumer studies.
- Author
- Mawson, Steve
- Publisher
- CENGAGE Lrng Business Press
- Published
- 2000
- Language
- EN
- ISBN
- 9780826448323
- Subjects
- Cooking, Marketing, Business
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