Can I read Campaign '08 : a Turning Point for Digital Media on EtoBox?
Campaign '08 : a Turning Point for Digital Media by Kate Kaye is a book available to read on EtoBox.
What is Campaign '08 : a Turning Point for Digital Media about?
If most media outlets covering the presidential campaigns had anything to say about it, Facebook, YouTube, blogs, and other social media phenomena would get all the credit for making 2008 the most digital election ever. But that's only half the Web story. Many of the campaigns used a far more measurable online campaign paid online advertising. Throughout the election season, Campaign '08 author Kate Kaye closely followed the paid efforts of the campaigns, observing their display and search advertising, how they bought online media, where they targeted their ads, what the goals were, and how much they spent. Coupling her extensive research with information gleaned from campaign insiders, Kaye tells the story of the most advanced political digital marketing campaigns in history.
- Author
- Kate Kaye
- Publisher
- CreateSpace Independent Publishing Platform
- Published
- 2009
- Language
- EN
- ISBN
- 9781441488466
- Subjects
- Political Science, Social_sciences
- Rating
- 4.6 / 5 (5 ratings)
- Updated
- 2026-03-14