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Jimmy Carter and the Birth of the Marathon Media Campaign (Media and Public Affairs) by Amber Roessner; Robert Mann is a nonfiction available to read on EtoBox.

What is Jimmy Carter and the Birth of the Marathon Media Campaign (Media and Public Affairs) about?

<p>With the rise of Jimmy Carter, a former Georgia governor and a relative newcomer to national politics, the 1976 presidential election proved a transformative moment in U.S. history, heralding a change in terms of how candidates run for public office and how the news media cover their campaigns.<br><br>Amber Roessner’s <i>Jimmy Carter and the Birth of the Marathon Media Campaign</i> chronicles a change in the negotiation of political image-craft and the role it played in Carter’s meteoric rise to the presidency. She contends that Carter’s underdog victory signaled a transition from an older form of party politics focused on issues and platforms to a newer brand of personality politics driven by the manufacture of a political image.<br><br>Roessner offers a new perspective on the production and consumption of media images of the peanut farmer from Plains who became the thirty-ninth president of the United States. Carter’s miraculous win transpired in part because of carefully cultivated publicity and advertising strategies that informed his official political persona as it evolved throughout the Democratic primary and general­-election campaigns. To understand how media relations

Who reads Jimmy Carter and the Birth of the Marathon Media Campaign (Media and Public Affairs)?

Author

Amber Roessner; Robert Mann

Publisher

Louisiana State University Press

Published

2020

Language

EN

ISBN

9780807173619

Category

nonfiction

Subjects

Political Science, History, Science