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Can I read Product Management. Donald R. Lehmann, Russell S. Winer on EtoBox?
Product Management. Donald R. Lehmann, Russell S. Winer by Donald R. Lehmann; Russell S. Winer is a book available to read on EtoBox.
What is Product Management. Donald R. Lehmann, Russell S. Winer about?
Covers three major tasks facing product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. This work utilizes the familiar Marketing Plan as the unifying framework for its lessons.
- Author
- Donald R. Lehmann; Russell S. Winer
- Publisher
- McGraw-Hill; McGraw Hill Higher Education; McGraw-Hill Education
- Published
- 2005
- Language
- EN
- ISBN
- 9780072865981
Other editions & translations
- Product Management (The Irwin Series in Marketing) (1993)
- Product Management (McGraw-Hill/Irwin Series in Marketing) (2004)
- Управление продуктом: учебник для студентов высших учебных заведений, обучающихся по специальностям "Маркетинг", "Коммерция", "Менеджмент": перевод с английског (2005)
- Product Management Second Edition (1997)
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