Can I read What Is Branding? on EtoBox?

What Is Branding? by Murphy, John M., John M. Murphy is a book available to read on EtoBox.

What is What Is Branding? about?

The Objective Of This Book Is To Bring Branding Into Perspective In Terms Of Its Value, Importance And Its Role In Marketing. It Also Covers In Some Detail Areas Such As Licensing, Counterfeiting, Line Extension, The Protection And Care Of Brand Names And The Creation Of New Brand-names.

Author

Murphy, John M., John M. Murphy

Publisher

Palgrave Macmillan UK : Imprint : Palgrave Macmillan

Published

1992

Language

EN

ISBN

9780333560761

Subjects

Business, Marketing

Rating

3.7 / 5 (36 ratings)

Updated

2026-03-14