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Can I read History of Branding on EtoBox?
History of Branding by Adrian Room is a book available to read on EtoBox.
What is History of Branding about?
The Objective Of This Book Is To Bring Branding Into Perspective In Terms Of Its Value, Importance And Its Role In Marketing. It Also Covers In Some Detail Areas Such As Licensing, Counterfeiting, Line Extension, The Protection And Care Of Brand Names And The Creation Of New Brand-names.
- Author
- Adrian Room
- Publisher
- Palgrave Macmillan UK : Imprint : Palgrave Macmillan
- Published
- 1992
- Language
- EN
- ISBN
- 9781349126309
- Subjects
- Business, Marketing
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