Can I read Successful Marketing Strategies For Nonprofit Organizations (Wiley Nonprofit Law, Finance and Management Series) on EtoBox?

Successful Marketing Strategies For Nonprofit Organizations (Wiley Nonprofit Law, Finance and Management Series) by McLeish, Barry J. is a book available to read on EtoBox.

What is Successful Marketing Strategies For Nonprofit Organizations (Wiley Nonprofit Law, Finance and Management Series) about?

From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need No matter what type of nonprofit service you provide and regardless of the size of your organization, you need marketing strategies and techniques to maximize your effectiveness. The right marketing campaign can help you get the word out to those who need your services most, woo donors, and expand your influence in the community. And now, Successful Marketing Strategies for Nonprofit Organizations shows you how. Nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. With the help of dozens of anecdotes and real-life case studies, he shows * Techniques for analyzing your market and developing a comprehensive marketing plan * Marketing strategies that will support fund-raising, promote new services, and enhance your organizat

Author

McLeish, Barry J.

Publisher

John Wiley & Sons, Incorporated

Published

1995

Language

EN

ISBN

9780471105688

Subjects

Management, Business, Marketing